Marketing Information

Books

• Community Sourcebook of County Demographics
• Demographics USA
• Demographics USA (County Ed.)
• Entrepreneur Magazine's Ultimate Small Business Marketing Guide: 1500 Great Marketing Tricks That Will Drive Your Business Through the Roof
• Lifestyle Market Analyst
• Market Share Reporter
• Sourcebook of County Demographics
• Survey of Buying Power and Media Markets
• The Ultimate Marketing Plan: Find Your Hook, Communicate Your Message, Mark Your Mark
• What Customers Really Want: How to Bridge the Gap Between What Your Organization Offers and What Your Clients Crave

Web Sites

• Advertising Age Adage.com is the Web site of Advertising Age, a well established industry publication with useful links to American Demographics, Marketplace and DataCenter. It also offers free access to daily news stories for registered users.
• Central Carolina Economic Development Alliance A local organization that works to foster economic development in the Columbia area, their web site contains demographic statistics as well as statistics on labor and employment.
• Central Midlands Council of Governments An organization consisting of 14 member local governments that assists in regional planning within a four county area. The web site contains demographic statistics as well as special reports and publications covering business activity in the Midlands.
• County Business Patterns The County Business Patterns database provides county, state, and national level business data collected annually by the Bureau of the Census. Data includes employment, payroll and number of establishments by Standard Industrial Code category.
• Know Marketing: Marketing Virtual Library A portal of Web resources for advertising, selling, promotion, research and e-commerce.
• South Carolina Community Profile Provides demographic and statistical profiles of South Carolina Communities.
• South Carolina Economic Indicators This university site offers South Carolina economic data to gauge current and future conditions in the state.
• The South Carolina Department of Commerce Offers a searchable database for useful background, demographic, economic, and capital investment data for cities as well as communities in South Carolina.